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On a smarter planet, critical data is generated every day, in amounts that were unheard of until now. Information has always been the lifeblood of every business, but in today’s dynamic business environments, information is more tightly integrated with business processes and strategies than ever. Consequently, how information is gathered, disseminated, used and archived or disposed of has become a key competitive enabler. This new, more dynamic role for information drives competitive advantage. Today, organisations of all sizes depend on the vital information they own to make important decisions that will help to shape business strategy, drive growth and increase service levels. They need to make sure that necessary data is correctly stored and managed, sometimes over a period of years.

Access to information is critical - an imperative that most companies cannot afford to put at risk. Today’s businesses face greater data-related challenges than ever, including:

• Exposure to more threats and data-related attacks.
• The financial effects of downtimes – and the effects on business reputation.
• Increased liability for not protecting data, finding data (for audit or legal purposes) or restoring it in a timely manner.
• Ballooning costs to own and operate IT resources for data storage and protection.

Source: IBM

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